Adhive claims to be the first platform that fully automates ad placement with influencers, using AI to recognize when the influencer has performed the advertiser’s task and smart contracts to automate the payout.
So without any further ado, let’s delve into a detailed review of Adhive’s ICO.
Influencer marketing is one of the fastest growing segments in the ad market. It’s mainly powered by social media and video sharing platforms. In 2017, digital advertising revenue passed TV for the first time.
Distribution of tokens
Allocation of Funds
Neither in their white paper nor on the site do they state how they will allocate the funds.
Dmitry Malyanov, COO, co-founder
Vadim Budaev, CTO, co-founder
Alexander Kumin, CFO, co-founder
9 other core team members
6 advisors, all based in different countries
On their site, they lead with their advisors which is usually a sign that they think they have a weak team, which, as an investor doesn’t fill me with confidence.
Although the market for digital advertising is huge, I’m not convinced that Adhive is positioned to take advantage of it, as their service is essentially a payment rail between advertisers and influencers. General payment providers can do the same service and already have large users bases (PayPal) and it’s unclear how the token will function in the system.
That sums up my Adhive ICO review. Do you think it’s worth investing? Let me know what you think in the comment section!