JD Partnership with InterAgri Leverages Blockchain to Preserve Quality

Quality in meat is something we would all like to see preserved, but the best ways of doing that aren’t always clear. JD has partnered with InterAgri in order to bring Australian Pure Black Angus Beef to China, and they are going to use blockchain technology to manage the quality.

By creating a blockchain enabled traceability system, there will be a high amount of transparency in the supply chain, which means more trust from customers.

JD.com’s CTO, Chen Zhang, has said:

“We’re increasingly implementing blockchain-enabled traceability solutions to give consumers confidence that they are buying safe, reliable products for their families. Consumers in China don’t just want quality imported products, they want to know that they can trust how and where their food is sourced, and blockchain helps us deliver this peace of mind.”- Chen Zhang

International Partnerships

JD.com is a powerful e-commerce giant in China that has been working to expand their reach and create new product lines. JD.com is following the trend of forging new partnerships in order to expand their ability to serve customers’ needs.

As a B2C e-commerce company, JD.com is very similar to Amazon. You could perceive this move to be in the same vein as Amazon’s purchase of Whole Foods last year.

Working with a global meat merchant like InterAgri is an intelligent partnership on many levels, but mostly because these companies each bring their own strengths to the table that allow for a profitable business venture.

InterAgri is an Australian meat merchant that deals in meats worldwide. One of their core values is establishing strong bonds with buyers and sellers – another strong sign for the future of their partnership with JD.com.

Real World Blockchain Application

Blockchain technology is often seen as being an abstract invention for cryptocurrencies and advanced uses beyond those of the basic user, but this is a use case which shows how blockchain can be easily employed in real-world cases.

There has been a lot of uproar in recent years over the treatment of cattle and the quality of the meat that comes from these farms. As a result, we have seen a push to organic or locally-grown food, but this isn’t always economically feasible.

By creating a system that makes it possible to track the product’s location and chain-of-custody through the entire supply chain, customers will be able to trust the food has been managed well at every step of the process.

This system will record information about where the livestock was bred, raised, how was it processed and transported, it will not disclose the exact time of deployment. The company said that this will get implemented later spring this year(2018).

JD originally tested this system with Kerchin, a domestic meat supplier, and has now chosen to scale out this use with an international smart supply chain project.

Feature image by Aparajith Aradhya

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