Realista ICO Review – A Global Real Estate Platform

Realista is a global real estate platform available on Android, iOS, and web with over 16,000 registered agents across Australia and New Zealand. With Realista, sellers can showcase their properties for free, agents can list properties on the go, and buyers and renters have access to properties globally.

So without any further ado, let’s delve into a detailed review of Realista’s ICO.

Realista has been officially launched in Australia and New Zealand. It will be shortly launched in the USA. Within the next twelve months, Realista will expand to the UK, Singapore, and more countries shortly after.

They aim to become the first global platform for real estate and to have more than 150,000 property listings per month in Australia, New Zealand, and the USA by 2019.

Market Opportunity

As stated in Realista’s white paper -“There is a need for a real estate platform that provides access to property across the world, anywhere, anytime.” In many markets around the world, real estate websites charge excessive fees to people who wish to advertise their property online.

For instance, in Australia, these fees can range from $300 USD to $4,000 USD for a monthly campaign. Fees to list property pose a major problem, as they limit the supply of property content and leave a large number of buyers and renters unaware and out of the market.

Also, searching for overseas properties has always been a challenge, as those looking to relocate do not have a go-to website for viewing those. In fact, the majority of real estate websites only offer property content that is localized.

Realista Platform

The platform simplifies the process of uploading and advertising property by enabling agents to list from any of the provided apps, directly to buyers and renters. This provides sellers with increased exposure of their property for free, whilst buyers and renters benefit by getting to see many more properties.

By using the Blockchain, they could potentially provide reasonability with faster, simpler delivery of property listings and thus, reduces costs significantly and streamlines the uploading process. This will mean property sellers can list for free and agents can upload listings effectively.

Realista focuses heavily on the mobile experience, with features that cater to mobile usages such as feed, notifications and virtual tours.

Realista Token Ecosystem

The basic premise behind Realista is that the token model will incentive all participants in the real estate marketplace as the buyers/renters and agents all interact in the same system.

In their words, “RET will be deployed as a mechanism to incentivize property content creation and solve the ‘slow start’ problem: fast-tracking the client side (buyers, renters, and sellers) adoption and the agent side utilization of the platform.”

1% of RET tokens will be given to agents to onboard them onto the platform. It is Realista’s hypothesis that bringing agents to the platform to list properties, will also bring the buyers and renters. They are using RET to solve the “Chicken and Egg” problem in two-sided marketplaces.

Realista Crowd Sale

Citizens of the US, Mainland China, and Singapore are not permitted to participate in the pre-sale and crowd-sale.

There will be a total supply of 1,000,000,000 RET which is quite high compared to most ICOs from last year, although it has become more common recently.They have a hard-capped Crowdsale of $13,500,000. The sale will run for a maximum of 14 days.

During this period, participants will receive a bonus of 20% and 10% on the first day and second day respectively.

Each RET will cost $0.03, giving an implied market capitalization of $30 million at ICO. Again, this is a common figure for most blockchain startups at the moment. Although I’m not entirely sure, they will need to be heavily capitalized at this stage.

I would be hesitant about taking part in this ICO based on off-token metrics.

50% of the total supply of RET will be allocated to investors in the pre-sale and crowd-sale. Of the other 50%, 44% will be held by Realista, 5% will go to the employees and 1% towards incentivizing the ecosystem.


They are a small team of 7

Alex McIntyre, CEO (father?)

Duncan McIntyre, CMO (son?)

Nagib Bousaad, Head of Product Engineering

Dustin Wen, Graphic Designer

Laura Donaldson, PR

Bella Hohaus, Business Development

Prabu Dass, Blockchain Developer

They outsourced their app development to Appster. They don’t have a board of advisors or any partnerships. They don’t have a profile on CrunchBase, which suggests that no investor of any merit has invested with them.

Furthermore, they don’t showcase any venture capital funds which are backing them, suggesting that the ICO is their only round of funding.


Realista is certainly an ambitious project, which aims to solve a multi-trillion dollar problem; connect buyers and renters to properties globally.

Unfortunately, it is unlikely that this team has the network and professional partnerships in place to succeed in the highly competitive market, which is already dominated by large established players. (Zillow Group,, Domain, Rightmove, Zoopla, Trade me Property)

The token is mainly used as an incentive layer to onboard agents as they will give agents RET to use the system. I find it unlikely that agents will be comfortable with RET if they are uncomfortable with cryptocurrencies such as BTC or ETH.

Also, if you have to pay users to use your service, it suggests that the model may not be viable in the long term. Although if their hypothesis is correct and they can solve the chicken and egg problem via this tokenized incentive model, then maybe Realista is worth more than $30 million.

However, it’s unclear that they will succeed at this point though.






ANN (9 January 2018)



That sums up my Realista ICO review. Do you think it’s worth investing? Let me know what you think in the comment section!

Featured image by Realista

1 Response

  1. Don’t think it’s worth investing UNLESS you have some money that’s just lying around. Like you, I have my doubts about Realista’s success. I do think they are worth more than $30 million but they don’t seem to have the right people for the job. If that changes and they bring in people with experience, my opinion may change as well.

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