Ever since the release of Bitcoin, greater numbers of people have shown interest in the new technology that is the blockchain.
The blockchain technology is being tested for its effectiveness by various sectors due to its security, transparency, and its ability to share large-scale data across the world.
The phenomenon has only gotten more prominent since the cryptocurrency boom in 2017, which brought the world’s attention to this highly capable technology, possibly serving as a catalyst to turn it into one of the most sought after segments of technology in this day and age.
Because of this rapid adaptation and advancements in the past few months alone, more and more solutions have been coming to surface that employ blockchain technology in ways that are innovative in their own right.
One such recent solution is Smart Containers, a logistics platform which specializes in tracking the information of temperature-controlled containers on a blockchain-based ledger, which allows for complete immutability and transparency of information between pertinent parties.
Well, that was a mouthful. What does it really mean and why does it matter? That’s what we’ll be diving into in this piece!
A quick note, the project has its initial coin offering (ICO) in progress, so it would be best to conduct your analysis and take the correct actions sooner than later.
The Market Opportunity
Simply put, Smart Containers is a specific line of temperature-controlled air freight containers, which will be trackable through the manufacturing company’s blockchain platform for the ease of their users.
In order to make the tracking services trustworthy and effective, Smart Containers will be making use of blockchain technology and IoT sensors, which will allow real time logistic tracking for all relevant container units.
The container units will come equipped with the ability to interact with the blockchain network as IoT devices.
Smart Containers group is an already established business entity that operates through multiple subsidiaries by the name of SkyCell and FoodGuardians, which deal in temperature-controlled pharmaceutical containers and food containers, respectively.
Through the usage of this new ICO and its related systems, the Smart Containers group will be offering two different tokens under its umbrella.
One of them will be SMARC Coin, which will allow its investors and holders to be entitled to 20% of “future dividends and potential exit profits from subdivisions”, which will be distributed among all SMARC token holders at each payout. The SMARC tokens will be used solely for the purpose of sharing dividends amongst their holders.
The second token will pertain to LOGI Chain Smart Container’s logistic operation platform. Called the LOGI Coin, this native token will fuel smart contracts and network operations that are related to the tracking of Smart Container units. The LOGI Chain platform will thus be utilized as the primary method of tracking the containers and brining Smart Containers’ solutions to life.
The Smart Containers program is proposing to be operational on a public blockchain such as Ethereum for information that can be safely be shared on a public ledger. The company plans to have sensitive data available through a permissioned blockchain platform built upon solutions such as HyperLedger Fabric, Corda, NEM or NEO.
Examples of publicly shared information are included but not limited to parcel specification and material safety sheet; while for permissioned blockchains, the information could range from digital copies of transport order or bill of lading.
By providing tracking and shipment information through a decentralized system that will also provide up to date information all across the world, Smart Containers aims to eradicate the redundant processes and manual documentations that need to be submitted again and again for a simple shipment.
These redundant processes can be time consuming and inefficient, additionally, the redundancy can then can end up causing more issues for the transacting parties, instead of less.
These processes only delay the delivery of medicines or food products to the end-users and can affect their quality of life in many scenarios.
Offering these products for a niche segment provides Smart Containers with the chance to cater to those companies and individuals who have to deal with the transportation of pharmaceuticals and medicines on a day to day basis and cannot afford their goods to go bad in transit.
Given the fact that it is a pre-established company, Smart Containers has an edge over its competitors, since it already has the hardware product and only needs to develop its blockchain platform.
Smart Containers ICO Review: Crowdsale
The crowdsale has been distributed in two parts, for the SMARC Coin and for the LOGI Coin.
As noted above, the SMARC Coin will be used as a model of investment in the Smart Containers group and will be providing dividends to its holders.
The total token supply for SMARC Coin is 150 million, out of which 120 million are being offered in the ICO. The token completed its pre-sale event on May 30, 2018 and is now trading at a value of $0.432 per SMARC Coin.
The SMARC Coin ICO has a hard cap of $36 million.
Whereas, the LOGI Coin will be used as a means to supplement the operations of the logistics blockchain that will help run the tracking operations of the project.
There are a 100 million LOGI Coin to be minted with only 20 million of them being offered for the crowdsale. Similar to SMARC Coin, the token also completed its presale event on May 30, 2018; however, it is currently trading at a different value than its counterpart, at $0.285 per LOGI Coin.
The LOGI Coin ICO has a hard cap of $4 million.
The company plans to use the collective funds within the next 3 years to strengthen its business in order to benefit the token holders in the future.
The ICO for both tokens is currently live and is slated to end on June 30, 2018.
Distribution of Tokens
According to the project’s whitepaper, the following distribution model will be applied to the SMARC and LOGI Coins.
80%: Token sale.
20%: “To cover ICO Costs and align the interests of the Smart Containers management.”
20%: Token sale.
50%: LOGI CHAIN Foundation to supplement the growth of the network.
25%: Smart Contains Group for foundation capital and rallying logistic partners around its ecosystem.
5%: Bounty program and incentivizing future board members.
Allocation of Funds
Smart Containers has described the allocation of funds according to the segregated amount and not the percentage of all raised funds.
The $36 million that it plans to raise for the SMARC Coin will be allocated as outlined below.
$15 million: Scaling SkyCell
$13 million: Launching and scaling FoodGuardians
$3.6 million: Reserves and team gratification
$2.4 million: Marketing for both companies
$2 million: Develop Smart Containers IT
Whereas, the company plans to use the raised amount of $4 million of LOGI Coin as outlined below.
$1.55 million: Initial IT Development costs (open source)
$1.5 million: LOGI Foundation setup and running
$0.75 million: Marketing investments (3 years)
$0.2 million: Finances and fees
Smart Containers ICO Review: Team
Before changing its name to the Smart Containers Group in February 2018, the company had been operating under the name of REP AG for five years, while being headquartered and registered in Switzerland (where it continues to operate to this date).
The company has functional lines of products under two different sub-brands, SkyCell and FoodGuardians, which will now see their operations being digitized under blockchain technology.
The team behind Smart Containers seems sufficiently experienced and able to pull off the task of developing and maintaining the platform in an efficient manner.
Smart Containers ICO Review: Opinion
Temperature-controlled containers are largely used by high-end medical facilities – including pharmaceutical companies – to ship products that are highly sought after in the medical sector; similarly, when it comes to executing and completing large-distance deliveries for food, prime distribution companies and food connoisseurs from all over the world are willing to pay hundreds and thousands of dollars to get their hands on exported, premium-quality food products.
Combine that demand with a technology that’s just as high-end and does not only allow the tracking of these container units but also work towards streamlining the other operations, and you have got yourself a winner, at least on paper.
On paper, Smart Containers’ business model and blockchain technology integration seems like a great investment, this coupled with their past history and track record proves that they have a bit more to bring to the table than just a whitepaper.
While the logistics and freight industries have seen their fair share of blockchain adoption as of late, Smart Containers stands apart from the usual logistic tracking projects by throwing its temperature-controlled technology into the mix. Unique aspects such as automated billing through the medium of cryptocurrency also allows for minimization of hassles in regards to currency conversion.
The fact that the team is looking to make a current process much simpler and safer takes them ahead of the curve, it gives them a leg up. Being able to track and focus on minimization of the damage of property can make them even more compelling to consumers.
Bottom Line: What’s compelling about smart containers is the fact that they existed prior to the hype and have a focus on a specific segment within the market.
Focusing on temperature-sensitive items means that it is working toward solving a real pain point that matter to many businesses ranging from pharmaceutical companies which produce temperature sensitive medications and vaccines, to food transportation companies.
Smart Containers is stepping forward with a solution for not only tracking products but also makes certain that fragile products are preserved, minimizing loss.
Smart Containers ICO Review: Competition
Shipchain is focused on being a blockchain based freight shipping company that’ll disrupt the freight industry by eliminating the middleman and providing more transparency.
They’ve completed their token sale at the start of this year and has raised a significant amount of capital, about thirty million dollars. Their progress might be seen as lackluster, they have completed a few strategic partnerships with organizations such as EmptyTrips, CaseStack, and Perdue Farms.
The project has found itself in some hot water recently as it has run into trouble with the Securities Commissioner of South Carolina.
The project still seems to be progressing.
CargoX is singularly focused on the Bill of Lading aspect of the freight shipping industry. CargoX was able to raise seven million dollars and is still in the process of finalizing their CargoX Smart B/L solution.
The project does look it is progressing in meeting its milestones.
Block Array is one of the other prominent solutions in the freight shipping industry, they are an enterprise solution for the logistics industry. They’ve made progress toward their product and have released the beta version of their product.
One common attribute that these competitors share is the fact that they are tackling issues in the logistics and freight industry. Yet, as they say, the devil is in the details, all of these companies are tackling different aspects of the large logistics sector and may have some crossover, yet none truly spill over into the section that Smart Containers seeks to dominate.
As noted above, the project does have what it takes to become a success story, it just remains to be seen if Smart Containers Group is able to prove its mettle in the real world with the delivery of these solutions.